by Beate Chelette | Jul 9, 2015 | Business, Career/Success
“Why do potential clients like me, but not book me?” This is the question my client asked today. He is a creative entrepreneur and has been diligently building his online tribe as part of his marketing strategy. According to the raving comments his followers write on...
by Beate Chelette | Apr 23, 2015 | Business, Career/Success, Women In Business
It is not easy to be liked in a big way online. Building a following, a community, can be more accurately compared to an extreme marathon versus a quick sprint to the finish line. This is because there is no end to community building; it is a continual effort. Seth...
by Beate Chelette | Oct 29, 2014 | Business, Career/Success, Women and Success, Women In Business
The single biggest mistake that most people and most businesses make is that they don’t know what makes them special. To be noticed you want to identify why you or your business are not like the others. If you don’t, you may as well be wearing an...
by Beate Chelette | May 28, 2014 | Marketing, Social Networking, Women and Success
The well-known evangelists of our internet world keep preaching a simple formula: Design your brand Identify your message Get your message out Amplify your message As business professionals, we follow this call to action religiously. We write and share articles or...
by Beate Chelette | Mar 12, 2013 | Business, Career/Success, Marketing
It’s not true, of course. But to attract new clients and customers, you need more than a catchy headline. By Beate Chelette Admit it, this headline got your attention. It uses a well-known marketing trick–a catchy, provocative headline. The majority of readers...
